A Study On Promotional Strategies Of Kent Water Marketing Essay

A Study On Promotional Strategies Of Kent Water Marketing Essay The Sales promotion strategy of KENT WATER PURIFIERS is not the mark in the industry, to know the unique system to do effective sales compared to other players. So the comprehensive statement of the problem can be stated as a study on sales promotion strategy of an Organization in Bangalore 2. OBJECTIVES OF THE STUDY To know the promotional strategies of KENT WATER PURIFIERS. To understand measure the impact of advertising in the market. To measure the effectiveness of promotional activities for a particular product class and corporate advertising. To understand and measure the affect of promotional strategies in brand-building, brand re-call and finally the choice of a plan while buying it. To understand the attitudes and perception of respondents towards the brand image of the insurance products. To know the present consumer trend prevailing in the market. To study respondents brand awareness towards insurance products. 3. LITERATURE REVIEW DEFINITION OF MARKETING : P.Kotler defines Marketing As the set of human activities directed at facilitating and consummating exchanges. The essence of marketing is exchange of products and the transaction is to satisfy human needs and wants. MARKETING MIX : It is the set of controllable marketing variables at the firm blends to produce the response it wants in the target market. The variables can be collected into four groups known as 4 Ps. These 4 Ps are : Product Mix Price Mix Sales Mix Promotion Mix IMPORTANCE OF MARKETING Marketing is recognized as the most significant activity in our society. A wide range of marketing activities continuously affects our life styles. Marketing can put goods and services we want and need at our doorsteps. Marketing as achieved the social importance because it is entrusted with the task of creation and delivery of standard of living to society. Marketing is the vital connecting link between producers and consumers. Marketing is directing responsible to maintain the equilibrium between mask productions and mask consumption. Marketing system place the unique role in transforming the benefits of mass production in terms of rising living standards and life style of all people through the best system of physical distribution. MARKETING FUNCTIONS The manufacturer and all middle man in the machinery of distribution perform marketing functions. Some of the important marketing functions are: SELLING BUYING STANDARDISATION AND GRADING FINANCING SALES PROMOTION MEANING: Sales promotion is another importance component of marketing communication mix. It is essential a direct and immediate inducement. It adds the extra value to the product and hence promotes the dealer / customer to buy the product. In specific sales, sales promotion includes those sales activities that supplement both personal selling and advertising, and co-ordinate them and make them effective, such as display, shows, and other non-recurrent selling effort not in the ordinary routine. DEFINTION: Sales promotion includes incentive- offering and interest-creating activities which are generally short-term marketing events other than advertising, personal selling, publicity and direct marketing. The purpose of sales promotion is to stimulate, motivate and influence the purchase and other desired behavioral responses of the firms customers MEASURES, TOOLS AND TECHNIQUE TRADE FAIRS AND EXHIBITIONS: Trade fair and exhibitions are extensively used sales promotion tools. They also form one of the oldest practices in sales promotion. They provide companies with the opportunity of introducing and displaying their products. This brings the companies products and the consumers in direct contacts with each other. Seeing believes is the underlying concept here. Incase of high cost industrial products, trade fairs have become a handy and effective sales promotion tools. This is a especially so in international marketing. Orders and inquiries worth billions get generated at international trade fairs. COUPONS: Coupons are certificates which offer price reductions to consumers for specified items. Coupons are distributed through newspapers and magazine advertisement, or through the package of the merchandise, or by direct mail. Firstly, they enthuse the consumers to exploit the bargain. Secondly, they served as an inducement to that trade for stocking the items. They are useful for introducing a new product as well as strengthening the sale of an existing product. EXCHANGE SCHEMES: In the consumer durables market, this has become the latest sales promotion tools. Customer can surrender their old models and take home new models. SALES PROMOTION ON INTERNET: On advertising management, we saw that the internet is emerging as the new advertising medium. For sales promotions too, people are turning to internet. Marketers run promotion on specific sides that attract audience who are interested in promotions and contests. 4.INSTITUTE KENT Mineral RO Water purifiers. 4th Block, Jayanagar, Bangalore 560 011. SAMPLING TECHNIQUE: The sampling methods will be adopted here is convenience sampling method. In this method, the easiest method population members are selected from different segment to obtain information. 5. MAIN RESEARCH QUESTIONS QUESTIONNAIRE The questionnaire included both open and close ended questions and also multiple choice answers to be chosen by the respondents. The questionnaire will be filled by the customers of KENT WATER PURIFIERS giving their opinion without any promoting on my part. 6. PRIMARY DATA Primary data will be collected through questionnaire and direct communication with customers and official staffs of KENT WATER PURIFIERS. SAMPLE SIZE: 100 respondents will be selected according to convenience. 7. REFERENCE JOURNALS: BUSINESS STANDARD BUSINESS WORLD

Economic Growth and Workers Essay

What basically the article of Mehring would want to states into the public would be the adverse effect of the economic growth on the labour market [workers]. It was states on his paper entitled â€Å"Vital Signs: A Not-So-Great ‘08† that market analysts predicts, as 2008 comes, the economy to be more dependent on the consumption level of the consumers. In this light, Mehring stressed that this would be impossible considering the current condition of one of the primary sector in the economy- housing. For the past years, housing sectors has been performing so badly after the end of 2005 as the demand of consumers for housing units declined dramatically giving the housing firm a hard hit on their financial capabilities. In this regard, members of the housing sectors were forced to lay-off some of their workers. Furthermore, the financial sector of the economy has not been performing well making the recovery of the housing sector to slow down. At the end of the day, it is the consumers, workers at the same time, which receives the entire burden since there is a big possibility for them to be fired from their jobs and/or to receive lower wages as the economy continuous to perform badly. From November last year up to the present, the number of jobless people continuously keeps on rising. Even though there are a lot of jobs that has been created at the start of this year, around 70,000 jobs, those are still not enough to compensate the job losses that occur in the labor market. Due to the fact that there workers receives lower incomes, logically, they can only consume less thus making the profit of the businesses to decline. It was identified that retail stores experienced significant drop on their sales even during the holiday season. Due to this, their profitability and outlook in the economy started to become dependent on the performance of the consumption level of the consumer group. Since the profit of the producers are negatively affected by the lower consumption of the consumers, as well as due to the fact that there is a large pool of unemployed people available in the labor market, there is a leeway for businesses to offer lower wages to their employees, and the cycle of burden goes on. Although, export market keeps on lowering down the bad performance of the economy through convincing the investors that there is still hope for our economy for avert the negative effects of recession to the entire economy. Because of the alarming effects of the bad economic performance of the country, the government has been identifying ways on how to increase the growth of the labor sector to improve the consumption levels of the consumers and thus improving the profitability of the business firms operating in the market especially those coming from the construction and housing sector. There are already around 350,000 job losses that occurred by the end of December 22 and the current level that we have is higher than with the average level of 2007. Meanwhile, most of the job growth falls under the service sector and they are accounted for around 150,000 of the 192,000 jobs that are added in October last year (Mehring 4). Inside the service sector, it is the professional services, health care, leisure and entertainment that contributes for the improvement of the service sector. In order for the government to fully address the problem regarding unemployment, they must focus their policies and programs for the betterment of the financial sector, private as well as the providing measures on how to increase the growth rate of the labor market. In short, finds ways on moving the economy away from the midst of recession and secure the concerned sectors of the economy for a sustainable economic growth. Critique and Insight Based from the article of Mehring, there is a clear relationship of economic growth and the labor sector which is comprises by the working class. Actually, Mehring presented in his paper how the cycle of recession and unemployment exists in our economy nowadays. Actually, it is a good thing that he mentioned it in his paper since it provides us of the reasons why the government is actually bound of which party they would protect the most, is it the private or the consumer group which could also be classified as workers. The not-so-good- performance of our economy for the past two years has been imposing serious threats to major industries and one of this is the housing industry. Here is the logic, by the time the demand housing units declined by the end of 2005, members of the housing industry starts to experience lower profitability. Due to this scenario, this housing industry starts to become incapable of sustaining the current level wage rate and what they will do is to either lay-off some workers and/or lowers down the wage rate that they pay for their workers in order to secure their profitability which eventually further decaying the income and purchasing power of the consumers [workers] and the cycle continuous. There have been studies saying that in order for the economy to progress impressively, the government must find ways to maintain a lower unemployment rate. But what is happening in our case would be a different one considering the response of the consumer group and the market condition of major business sectors. Here, the government must not only focus on the unemployment rate but also considering the welfare of the business firms in making actions to address the problem. There are times wherein the government is too much engross in solving the unemployment rate but sacrificing the welfare of the businesses and at the end of the day the problem still remain and become worse. I think, it would be better for our government to find solutions to increase the rate of job growth that will not affect negatively the businesses in the economy like lowering down the restrictions of FDI into the country in order for the foreign investors to be encourage establishing their businesses here, thus, making creating more jobs. Moreover, the government could lower down the taxes of the taxes of the domestic companies in exchange of not laying-off of workers. Another possible solution that the government could implement would be to lessen the trade barriers of the government to give way for the multinational companies to set up their branches here in the country and thus creating more jobs to the economy. The reason why I have been to much in particular of solving the problem regarding unemployment because when a person has a job he could earn an income and used it to his needs or simply as consumption. By the time consumption improves, then, businesses starts to perform better and so with the entire economy. In this scenario, we could see that economic growth and workers are really related to one another. Moreover, it is good that Mehring identified in his paper the connection of the financial sector in revitalizing not only the growth of the business firms but also its importance on upgrading the financial capabilities of the consumers. Growth of businesses firms [economic growth] as well as upgrading of financial capabilities of consumers [workers] is made possible by the financial sector if they would lower down their interest rate from borrowing in order for the businesses and consumers to borrow money from them and used this money to increase their purchasing power and their budget for operation. Since in this scenario consumer will be having more money [through borrowing], then, their consumption level will improved and so with the profitability of the business firms especially the housing and construction sectors which are currently in bad shape in terms of demand and profitability. In this regard, it would be necessary to say that economic growth and workers are interrelated to one another, and the performance of one could affect the other through various economic factors such as consumption pattern and supply level.

Therapeutic Communication

Therapeutic Communication- Nurse Relationships as Part of a Team Abstract The scenario in which I will discuss within my paper consists of an LPN student and a preceptor working a busy 12 hour shift on their acute care practicum. Both Patty (student) and Mary Lou (preceptor) worked very hard one evening and had not had a break when a patient requested some pain medication. They discussed their options with regards to pain management and later Patty administered Morphine 7. 5 mg SC into injector port in Mr B’s leg. At the end of the shift it was noted during a narcotic count that there had been an error with Morphine.Patty had given the wrong amount as per order. Therapeutic Communication- Nurse Relationships as Part of a Team Before Mary Lou can organize a meeting with Patty the LPN student, she must first ensure the safety of the patient as paramount. Then she must decide the best way to approach Patty, an appropriate location to interview, the factors to consider while inter viewing and the communication skills that would benefit their interview. Also she needs to determine whether anybody else should be involved. After careful consideration and all the facts gathered, Mary Lou calls Patty in for a interview.Discussion Mary Lou decided to call a meeting in a neutral setting that would be non- confrontational and non-threaten to Patty. A place they could sit comfortably across from each other and make eye contact. It is important for Mary Lou not to attach blame and her approach will include sensitivity and respect, after all Patty is a student and still quite vulnerable. Mary Lou wants to make it clear an error has been made and that it needs to be addressed, rectified and reported without demoralizing or belittling Patty. The methods by which it is reported or addressed should be thoughtful, maintain confidentiality, and be directed toward the appropriate person, agency, or regulatory body. † ( Burkhardt, Nathaniel, Walton, 2010, p 200) Some fact ors Mary Lou considers while interviewing Patty are any possible underlying reasons for the error: what happened. It is important for Patty to comfortably clarify in her own words and for Mary Lou to actively listen to the accounts of the day. This helps both parties understand completely where the error might have occurred and they can take steps to avoid a reoccurrence.While Mary Lou realizes Patty ultimately administered the wrong dose of medication, it is very important that Mary Lou states her role as preceptor and her accountability in the incident. The Canadian Nurses Association notes in its Code of Ethics that as a part of being accountable, ( Burkhardt, Nathaniel, Walton, 2010, p 200) â€Å" Nurses share their knowledge and provide feedback, mentorship and guidance for the professional development of nursing students, novice nurses and other health care team members. (CNA, 2008, p18) Mary Lou also offers empathy as she was once a nursing student as well and while we striv e for perfection, human error can not always be avoided. The last issue to be considered and implemented is if anybody else needed to be involved? Mary Lou decided as long as they clearly identified the issue at hand and recognized they both had an ethical and professional responsibility to report the incident and rectify their shortfalls as student and preceptor, no other entity need to be involved. ConclusionIn conclusion I think Mary Lou did an excellent job of identifying and addressing the issue of medication error ensuring dignity and respect to Patty. Mary Lou showed empathy and understanding while focusing on responsibilities of both parties to be more accountable in their daily care of patients, which at the end of the day is their main goal. One area of improvement that I noticed of Mary Lou after viewing the recording was she could have offered more open ended questions and let Patty express herself more. While I did feel Mary Lou actively listened to Patty, the opportuni ty for Patty to give feedback was not fully utilized.Over all I found this to be an interesting experience on therapeutic communication that I enjoyed completing. References Arnold, E. C. & Boggs, K. U. (2011) Interpersonal relationships: Professional Communication Skills for Nurses, sixth edition (6th ed. ). St Louis, MO: Elsevier/Saunders Burkhardt, M. , Nathaniel, A. , Walton, N. (2010) Ethics and Issues in Contemporary Nursing (1st ed. ) Toronto, ON: Nelson Education Ltd Canadian Nurses Association (2008) Code of Ethics for Registered nurses. Author If you need to type anything after the reference list then start it on this page

How Income Inequality Affects Minority Workers

It’s no secret that white households in the United States take in significantly more income than black and Latino households do, fueling racial inequality. What’s to blame for this discrepancy? It’s not just that whites work in higher paying jobs than their minority counterparts do. Even when whites and minorities both work in the same field—management, for instance—these income gaps don’t disappear. Women and people of color continue to bring home less than white men do because of the pervasiveness of income inequality. A vast amount of research indicates that minority workers are literally being shortchanged in their paychecks. The Effect of the Great Recession The Great Recession of 2007 had an adverse effect on all American workers. For African  American and Hispanic laborers in particular, the recession proved devastating. The racial wealth gap that existed before the economic downturn only widened. In a study called â€Å"State of Communities of Color in the U.S. Economy,† the Center for American Progress (CAP) pinpointed just how much minority employees suffered during the recession. The study found that blacks and Latinos brought in on average $674 and $549, respectively, per week. Meanwhile, whites earned $744 per week, and Asians earned $866 per week during the fourth quarter of 2011. Contributing to this pay gap is that higher numbers of African Americans and Hispanics than whites and Asians worked in jobs that paid minimum wage or less. The amount of black minimum wage workers rose by 16.6 percent from 2009 to 2011, and the number of Latino minimum wage workers rose by 15.8 percent, CAP found. On the other hand, the number of white minimum wage workers rose by just 5.2 percent. The amount of Asian minimum wage workers actually dropped by 15.4 percent. Occupational Segregation In February 2011, the Economic Policy Institute released a paper about racial disparities in income called â€Å"Whiter Jobs, Higher Wages.† The paper suggests that occupational segregation contributes to racial gaps in the pay scale. EPI found that â€Å"in occupations where black men are underrepresented, the average annual salary is $50,533; in occupations where black men are overrepresented, the average annual salary is $37,005, more than $13,000 less.† Black men are extremely underrepresented in â€Å"construction, extraction, and maintenance† jobs but overrepresented in the service sector. Turns out the former employment sector pays quite a bit more than the latter service sector. Disparities Remain When All Else Is Equal Even when African Americans work in prestigious fields, they earn less than whites. Black Enterprise magazine conducted a study which found that blacks with degrees in computer networking and telecommunications will likely earn $54,000, while their white peers can expect to take home $56,000. The gap widens among architects. African American architects average a salary of $55,000, but white architects average $65,000. African Americans with degrees in management information systems and statistics are especially shortchanged. While they typically earn $56,000, whites in the field earn $12,000 more. How Women of Color Are Shortchanged Because they suffer from both racial and gender barriers, women of color experience more income inequality than others. When President Barack Obama declared April 17, 2012, â€Å"National Equal Pay Day,† he discussed the wage discrimination that minority female workers specifically face. He remarked, â€Å"In 2010—47 years after President John F. Kennedy signed the Equal Pay Act of 1963—women who worked full-time earned only 77 percent of what their male counterparts did. The pay gap was even greater for African American and Latina women, with African American women earning 64 cents and Latina women earning 56 cents for every dollar earned by a Caucasian man.† Given that more women of color head households than white women do, these discrepancies in pay are truly worrisome. President Obama said that equal pay is not only a basic right but also a necessity for women who serve as the primary breadwinners in their homes. It’s not just women of color who suffer from wage discrimination, of course. The Economic Policy Institute found that in 2008, black men earned just 71 percent of what Caucasian men earned. While black men earned on average $14.90 per hour, whites earned $20.84 per hour.